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Coffee for beauty

Empowering Grums Deutschland: Elevating Sustainability through E-commerce, SEO, and SEA


  • Grums Deutschland


  • Shopify Shop, SEO, SEA


  • Cosmetics


  • 2022

Elevating Sustainability in Skincare.

My collaboration with Grums Deutschland was a journey to elevate sustainability in skincare. We aimed to seamlessly integrate sustainability into every aspect, from product creation to packaging, without compromising on quality or aesthetics.

I played a pivotal role in developing and optimizing Grums Deutschland's online shop, transforming it into a reflection of the brand's commitment to sustainability. Additionally, I focused on SEO optimization to boost organic search rankings, ensuring that Grums Deutschland's products reached a wider audience.

Empowering Sustainable Messaging.

To maximize Grums Deutschland's impact, we delved into strategic Google Ads (SEA) campaigns. These campaigns educated and engaged consumers about the significance of sustainable skincare choices, emphasizing the brand's core values.

Our messaging highlighted the use of locally sourced coffee grounds and eco-friendly packaging as key selling points, resulting in a loyal customer base. This project showcased the power of sustainability in skincare and the effectiveness of e-commerce, SEO, and SEA campaigns, furthering the cause of sustainable beauty.

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